New Tax Credit starting from 2018 for Companies and Self-Employed Individuals who will decide to advertise their own business on Newspapers, Periodicals, Radio and TV.

The Government with Art. 57-bis, D.L. 50/2017 wishes to encourage Advertising Investment in order to help Business Development and Growth.

In this way also the Publishing Industry will receive resources without other Public Investment.

If the budget for advertising in 2018 will be increased up (min +1%), compared with the previous year, Companies and Self-Employed will be eligible for a Tax Bonus equal to 75% of the increased value; it comes to 90% for Small & Medium Companies (PMI), Innovative Start-ups and “Micro-companies”.